Unleashing AI in Market Research: A Game-Changer for Small Businesses

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In This Episode

In this insightful episode of the FridAI podcast, our hosts delve deep into the transformative power of AI in market research, especially for small businesses. With a focus on leveraging AI for strategic market analysis, competitive edge, and customer insights, this episode is packed with actionable advice and real-world applications. Whether it’s developing an effective marketing plan, personalizing customer experiences, or predicting market trends, the discussion covers a range of strategies to harness AI’s potential in business innovation.

Episode Highlights:

  • (0:36 – 0:47) Introduction to the episode’s theme: AI’s revolutionizing role in market research.
  • (0:52 – 1:39) Host introductions: Andrew Wall, Qasim Mukhtar, and Rachel Stedman share their unique perspectives on AI in business, setting the stage for a comprehensive exploration of AI’s applications.
  • (1:47 – 2:45) Main Discussion: The transformative impact of AI on market research and its potential to provide deeper insights into market trends, customer behavior, and competitive landscapes.
  • (3:08 – 3:30) Building a Customer Pipeline: Techniques for leveraging AI to develop a marketing plan that effectively targets and engages potential customers.
  • (3:51 – 4:09) The Power of Predictive Analysis: Utilizing AI for forecasting and planning to stay ahead in business.
  • (4:26 – 4:53) Enhancing Customer Insights: Strategies for using AI to understand and anticipate customer needs, leading to improved personalization and customer loyalty.

Host Bios:

  • Andrew Wall: A distinguished Chartered Professional Accountant and IT expert, recognized among the top 100 Accounting influencers globally, with his firm CPA4it.ca acclaimed as a leading cloud accounting brand in North America. Connect with Andrew Wall on LinkedIn.
  • Rachel Stedman: Joined CPA4IT in 2005 as a Paralegal, advancing to Customer Service Manager, the primary contact for clients, fostering high satisfaction and strong relationships. Contributed to marketing and company development, she is now also serving as Internal Auditor. Connect with Rachel on LinkedIn.
  • Muhammad Qasim Mukhtar: Muhammad, joining the firm in 2020, is a passionate young professional from Pakistan with a love for music and guitar. He works as a Digital Marketing Associate, focusing on implementing digital marketing strategies and creating content for social media channels. Connect with Muhammad on LinkedIn.




Additional Resources:

AI and Predictive Analytics

Competitor Analysis Through AI

Building AI-Driven Customer Personas

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